We're excited for our new partnership with Mobile22!
Mobile22 is a new platform that lets anyone book a taxi ride in every city. Riders can easily book a ride with Mobile22 on their phone or their computer.
In this post, we wanted to get into:
Our team had been dealing with a major problem for some time:
Our backoffice tools were preventing us from doing our jobs effectively.
Examples of this problem showed up across multiple teams:
All these delays added up to a lot of inefficiency for our team, and it also meant that we couldn't deliver fast and convenient ride experiences for our riders and our customers.
We also wanted to revamp our mobile and web apps. When we first introduced our 'Ride Green Cab Madison' iOS and Android apps and our online web portal back in 2013, they felt fresh and were welcomed by our riders. Over time, however, we were unable to update them frequently, and the quality of these apps declined.
We thought that with the right solution, we could refresh both our internal and our external software tools, so that we could continue improving the Green Cab rider experience. That’s why we chose to partner with Mobile22.
What we love about Mobile22's platform is that it's a full-scale solution. They have both the internal tools we need as well as beautifully designed mobile and web apps to provide the best booking experience for Green Cab riders.
Finally, our partnership with Mobile22 is a vote for the future we see for the taxi industry. We started in 2010, just as Uber and Lyft started to take off. We've seen the industry go through multiple cycles of change, where drivers have sought more independence and flexibility and riders have sought more affordability and convenience. Mobile22 is bringing an Uber-like experience to taxis, while also enabling taxi providers to operate much more efficiently, and we're proud to be their first provider partner.
First, an infinitely better booking experience. Whether you're booking a ride on the Mobile22 iOS app, the Mobile22 web portal, or over the phone directly with us, you'll be able to book your rides quickly and easily. Both Mobile22's mobile and web apps are such a breeze to use, and they're rolling out new updates and features every single week.
Second, faster pickup times. Instead of waiting for up to 30 minutes for your rides (!!!), we're using Mobile22's dispatch tools to cut down wait times and provide accurate ETAs to you. While this will take some time to fully execute, we're focused on making it happen over the coming months.
Third, an expanding network of taxi providers. When you download the Mobile22 app or register on their web portal, you're not just signing up to book rides with us. You'll also be able to book rides with Mobile22's network of taxi providers, which are growing in the Midwest.
Want to know how to book a ride with us on Mobile22? We've got a post on that right here.
Our partnership with Mobile22 marks a new chapter on the Green Cab journey. We're excited to bring you faster rides with a better booking experience.
We want to hear from you during this new chapter. Tell us what works for you with the changes we're making. Is something confusing or needs clarification from us? We're here to listen to you and help where we can.
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